How to Make Money Online Using Facebook – If there could be any way to make money online, especially on social networks, Facebook wouldn’t be an exception. You may not think of Facebook as new. But you cannot deny its popularity.
There are more than 2 billion active monthly users on Facebook, of whom 1.37 billion actively use the social network every day. It is therefore not surprising that many people and businesses are trying to make money online using Facebook. With such a potential audience, it makes sense.
Facebook is the largest social network in the world. Whether you are marketing or advertising on Facebook, you stand a better chance to earn legitimate income using Facebook. And the reality is that no matter what industry or market you’re in, it’s likely that you can reach a segment of your audience on Facebook.
Most people use Facebook to share photos and keep in touch with friends and families, but did you know that you can use it for earnings too? There are many ways you can make money on Facebook, from using link-type advertising to creating fan pages and then selling posts. You can even use Facebook to advertise and sell your products.
How to Make Money Online Using Facebook
Let’s look at the various ways you can use Facebook to market, advertise and promote your business, or just earn some money on the side.
1. The Facebook Marketplace.
This is one of the easiest ways you can make money online using Facebook. Facebook allows you to sell items on a special section of the site. Thus, buyers can quickly see a wide range of choices in the surrounding area.
Imagine the potential of your business if you could expose your products and services to a potentially unlimited number of interested people. This could open up a wider-customer-base than relying on face-to-face interactions would.
Though, chances are you will not create a full-time business buying and selling items on Facebook, but it’s a quick way to make some extra money. If you are already selling items on eBay, Aliexpress or Amazon this is another way for you to reach more people and expanding your potential audience of buyers.
2. Using Facebook to Generate Leads, Sales
In order to present a significant interest to businesses, Facebook makes it easier for marketers and business owners to generate leads. With over 50 million business pages, Facebook understands that it’s important to create value for business users as well as for more than 1.4 billion consumer pages.
Basically, all Facebook users are potential leads for your business. Not everyone, of course, is only those who are interested in your products or service. The cool thing is that Facebook makes it easy to find these people, and for you to find them. Again, you need a Facebook page for your business.
On your Business page, you will include useful content to engage the users. Then, you’ll include links to your website/blog or landing page asking them to sign up to your list to get newsletters or updates, as well as special offers. It’s important to give them a sign-up incentive, like a free e-book or a special report about your niche.
RECOMMENDED READING: How to Start a Blog in 9 Simple Steps (Beginners Guide)
Once these people are on your email list, you can continue to send those offers, as well as useful content, such as a newsletter. It’s a great way to warm them up to the idea of buying from you. And you can offer them more and more expensive products over time, because they first buy the cheapest products and then are ready to buy more expensive tickets.
Another strategy that works well is to post links to content items or blog posts on your website. You’re simply running ads to quality contents you’ve created. Once they reach your content, you can offer a content upgrade by accessing your mailing list. This is a less direct method, but your ads are more profitable.
3. Using Facebook to Drive Traffic
One thing about Facebook that impresses a lot is that its algorithms examine where you go online, what you click on the site, what videos you watch, and so on. Then, it draws your attention to more of those types of posts. Facebook is also, of course, a way to connect people, organizations and companies.
You can take advantage of this to make money on Facebook. You do so not by selling people directly on the platform as in the Marketplace, but it will compel people to click on the links on your Facebook page that take them to your online store, landing page or other website connected to your business.
RECOMMENDED READING: How to Start an Online Store in 7 Simple Steps (Beginners Guide)
You are not trying to make a sale on Facebook because people are usually not there to buy, but you try to capture their attention and interest and take them out of Facebook by clicking over to your website. There you can sell products or ask them to sign up on your email list. This Facebook traffic is very qualified, these are people interested in the product or service you offer.
If you have a blog, you can also post a link to each new post on your Facebook page. The same with any other content that you post elsewhere online. It is about driving as much traffic as possible. You can even consider paying for the ads just for people to see your free content and also return to your website. In this way, you can create a retargeting audience and run ads on them as you progress.
The idea is to include content that makes people like your Facebook page, to appear in their news and send it to friends as well.
4. Facebook Ads
What was once considered the wild west of advertising has now become the usual method to reach your target audience. Today, generating sales with Facebook ads is one of the fastest ways to make money on Facebook.
No matter what type of product, service or information you sell, the fastest way to go from zero to hero is to structure the right ad that drives traffic to the right funnel and targets the right prospect.
As the old saying goes, “You spend money to make money” And this is certainly the case with running paid ads on Facebook. You’ve seen these ads, they’re small banners on the right side of the page, as well as sponsored posts that appear directly in the news feed.
For ads that appear to be interesting, you’ll probably click and even buy the product. When you’re an advertiser, that’s great news because your ads appear in front of the real people’s eyes.
Tips for creating Facebook Ads
While normal page posts can help you make money, you also need to use paid Facebook ads to reach a new audience. As you create posts on your page, you will have the option to click on the blue “Boost Post” button.
After clicking the button, you will be taken to the ad builder, or the ad creator tool as the case may be. Although there are more features than what is mentioned below, there are three tools you need to pay close attention to:
- Objective (do you want to interact with your audience or make sales?)
- Audience (Target a specific audience or not?)
- Budget (how much do you want to spend and how many days do you want the campaign to last?)
A great advantage of Facebook ads is that you can target a specific audience based on their place of residence, age, gender and interests. You can also advertise to your subscribers and their friends if you wish.
You can also monitor your audience, that’s the people reached and the number of engagements. Once the campaign is complete, you can compare the number of engagements to the total cost of the campaign to calculate your cost-per-click (CPC) amount.
If you have advertised elsewhere in the business world, you know that advertising can be expensive quickly. Advertising on Facebook is relatively inexpensive for paid advertising since you can choose your target audience for only a few dollars, against hundreds or even thousands of dollars per campaign.
5. Sell Affiliate Products
You’ve probably heard of affiliate marketing and might be wondering, what is it all about, how do I get started? Affiliate marketing is one of the easiest ways to make money online. The cool thing is that Facebook is a great way to get into this type of venture. It makes it simple.
Affiliate marketing is an online marketing business in which you are paid a commission to promote the products and services of other people or company. To better understand affiliate marketing, in this perspective, here’s the 6 step process to follow:
- You search for products/services to promote
- Know the “product name” affiliate program.
- Sign up for their affiliate program
- You get a special link that allows the merchant to track the people who clicked your link
- You promote the products of these sites on a Facebook page centered on a specific niche.
- Whenever someone clicks on the link and buys the product, you receive a commission – usually 5% to 25% or even more.
RECOMMENDED READING: How to Start Affiliate Marketing in 3 Basic Steps (Beginners Guide)
6. Earn Refer-a-Friend Bonuses
Do you use an online service that you love and want to share with others? Word-of-mouth recommendation is one of the most effective forms of advertising. Companies know this and therefore offer a bonus to invite friends to join, either by email or social media.
Ebates, Fiverr, etc. are among the many companies offering bonuses to invite friends on social media. You may already be using them to make money on almost every online purchase! You can send invitations by email or click on the social media sharing buttons in your account to share a referral link. If your friend signs up through your referral link, you earn a cash bonus!
Anybody can make money on Facebook. It doesn’t matter whether you want to sell locally or want to promote an online site. There are many ways to profit from spending time and effort on Facebook. It is one of the most sophisticated platforms to earn legitimate income online. Try one or more of these methods to see which one works best for you.
Do you have any more questions to ask or would you like to make a reasonable contribution that will be useful to our readers? Please talk to us in the comment box below and we would be delighted to welcome your sincere contribution.
Thanks for reading this article and don’t forget to share it…